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The book “Consumer Behavior” aligns with the 2020 curriculum for the Higher Vocational Certificate program by the Office of the Vocational Education Commission

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03 December 2024 13:41:25




        The book “Consumer Behavior” aligns with the 2020 curriculum for the Higher Vocational Certificate program by the Office of the Vocational Education Commission, Ministry of Education. Its covers principles and theories of consumer behavior, trends in digital consumer behavior, consumer behavior analysis, the consumer decision-making processes and influential factors and the relationship between consumer behavior and marketing mix strategies The author has presented the content in a detailed, step-by-step manner that is easy to understand, complete with end-of-chapter exercises....



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