Research to study the spending behavior of senior foreign tourists traveling to Thailand in terms of accommodation, food and beverages, transportation expenses, travel activities expenses, expenses for purchasing goods and services. The results showed that most of the senior foreign tourists are between the ages of 60-65, earning between $20,000 and $50,000 a year. Most of them are Europeans, travel in pairs or small groups. They are most interested in the beauty of nature and Thai culture. As for Thai food, it is not very important factor for them. Travel expenses are under $5,000 per visit. Getting travel information from the internet and most of them prefer to travel for about 1-3 weeks. Compared to theory Service-Profit Chain can be conclude, senior foreign tourists have average satisfaction in terms of accommodation, food and beverage, the vehicle for traveling, activity fee and the shopping are significantly lower than 4.5. Senior foreign tourists have no loyalty to travel to Thailand. Therefore, senior foreign tourists may return to visit or not come back to visit Thailand.

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Title: The study of senior foreign tourists’ spending behavior in Thailand

Creator: กวิน วงศ์ลีดี

Classification: ว.จ. 658.8342 ก323ร

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