Service businesses are distinct from product-selling businesses. As a result, marketing strategies designed for products may not be applicable to service businesses.

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02 January 2024 15:53:26

Service businesses are distinct from product-selling businesses. As a result, marketing strategies designed for products may not be applicable to service businesses.
“Service Marketing” A book that goes into great detail about specific marketing strategies for service businesses from fundamental principles to application guidelines. The content is divided into five sections: Part 1: Service marketing fundamentals; Part 2: Customer behavior and experience in the service market; Part 3: Service marketing strategies; Part 4: Marketing mix in service businesses; and Part 5: Improvements service productivity and quality. The book's content is written in simple language. Almost every problem has an example. Suitable for students in the Faculty of Business Administration, marketing majors, bachelor's and master's degrees, and those working in the service industry…