The study of the unique identity of Ban-Chiang pattern to apply with Batik painted textile and develop into the handicraft souvenir of the province of Udon Thani. The researcher analyzed the identity of Ban Chiang pattern to be applied in conjunction with batik painted fabric products, design and develop batik fabric products, Udon Thani Province. To be beautiful, suitable for the uniqueness of Ban Chiang patterns and evaluated the batik-painted fabric products towards the fabric handicraft products designed and developed to be processed into products.

        The results showed that Ban Chiang style identity that can convey the identity of Ban Chiang most clearly is the spiral pattern of Ban Chiang. Consumers have the highest demand for handicrafts, souvenirs in Udon Thani province from Ban Chiang patterned batik painted fabrics in the category of bedding sets. When analyzing the design and development of fabric products by design experts’ patterns of bed linens, chairs, and lamps. That designed and developed is suitable for use, suitable for materials, and production methods, beautiful and unique pattern. As for the opinions of consumers towards batik handicraft products, consumers are most satisfied with lounge chairs.

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Title: The study of the unique identity of Ban-Chiang pattern to apply with Batik painted textile and develop into the handicraft souvenir of the province of Udon Thani

Creator: รจนา จันทราสา, กนิษฐา เรืองวรรณศักดิ์, ภานุ พัฒนปณิธิพงศ์

Classification: ว.จ 338.634072 ร117ร