The study of integration of contexts, concepts, principles of design, knowledge related to auspicious meaning relationship in Eastern wisdom, and application of meaning identity those are into the process of designing and developing community souvenir products. It also develops community products such as souvenirs to create a contemporary image of Thainess and internationality. The integrating the relationship of elements in design principles and enhancing the auspicious meaning in Eastern wisdom. Researcher did some interviewed in order to obtain design information with people in Bangkok and then evaluated by a design expert. Assess the suitability of the model in integrating the auspicious meaning in the design of souvenir products. 

        The results showed that the element that best conveys the auspicious meaning is color. The auspicious meaning influences the decision to buy souvenirs. Using the auspicious meaning can add value to the product. The auspicious meaning should be applied to souvenir products to bring auspiciousness to the recipient. The results of the analysis of design and development of souvenir products by design experts are watches, sacred pots, carp, storage furniture, jewelry key chains, silk jars. That were designed and developed from the integration of auspicious meanings according to Eastern wisdom is suitable for use, suitable for materials and production methods, beautiful and at the best level.

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Title: Integration of creative design and auspicious meaning in oriental wisdom to create innovation and value added in local souvenir products

Creator: จง บุญประชา และสมสกุล จีระศิลป์