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This book's
contents describe an overview of the
international market and dive deeper
into each section, beginning with an
analysis of the business's
readiness. External and internal factors
that support market expansion into
foreign countries are included. It also
examines consumer and business products
and services, distribution channels,
pricing, expansion management, business
negotiations, integrated marketing
communications, advertising, and
international business negotiations.
Suitable for students, entrepreneurs,
business people, or people with a
general interest. You can use the
knowledge in this book as a foundation
for international marketing management
or to manage marketing with your own
business, which includes looking for
foreign markets to set up
business…. Read More
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