Research that studies levels of leadership, innovative supply chain management, competitiveness business success, and factors affecting the success of the mobile phone operator business in Bangkok and suburb. Combining quantitative research and qualitative research collecting information from operators of branches of AIS, DTAC and TrueMove networks. Using random sampling method proportional to the number of operators in each network. Data were analyzed with a structural equation model. The qualitative research conducted in-depth interviews with high-performing store operators using randomized sampling and use content analysis.

        The results showed that the hypothesis model is consistent with the empirical data. The sample group gave importance to the leadership factor, supply chain management, and the ability to compete at a high level. The level of factors, innovation and financial success including non-financial success at the highest level. The hypothesis testing results showed that leadership has a positive influence on innovation and supply chains. Innovation has a positive influence on the supply chain and competitiveness The supply chain has a positive influence on competitiveness and competitiveness positively influences business success.

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Title: The success and competitive advantage in the business of mobile service providers in Bangkok and suburb

Creator: ญาณัญฎา ศิรภัทร์ธาดา