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Behavior and tendency towards buying gold of consumers in Yaowarach area

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2022-03-08 15:54:22

        A research that studies consumer behavior and trends in buying gold jewelry around Yaowarach area. The results of the research found that the majority of consumers were female, aged 30 - 39 years, with a bachelor's degree or equivalent, occupation of a private company employee, monthly income 15,001 -20,000 baht and single status. They have an attitude towards the overall marketing mix in terms of products, prices, and distribution channels are at a good level. In terms of marketing promotion at a moderate level. The consumer will have a personality, like to dress, making decision by themselves, always likes to buy new things, confident, likes to meet people. In the purchase of gold jewelry, consumers buy gold on average twice a year, buying it as a necklace from a reputable shop. By buying a necklace from a reputable shop. The most important reason to buy gold jewelry is for beauty and for by buying a necklace from a reputable shop The most important reason to buy gold is for beauty and accessories. For future behavioral trends consumers will continue to buy gold jewelry around Yaowarach area by recommending or telling people you know to buy gold jewelry around Yaowarach area  as well. 

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ชื่องานวิจัย: Behavior and tendency towards buying gold of consumers in Yaowarach area 

Creator: สุภาพร เอกปัญญาสกุล

Classification: ว.พ 658.834072 ส838พ

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