A study that compared consumers' buying behavior from a stall on Khao San Road of Thai people in Bangkok. Classified by personal characteristics, analyzed the relationship between attitudes towards marketing mix with the behavior of buying clothes from the stalls. The relationship between motivation to buy with the behavior of buying clothes from stalls. The relationship between purchasing behavior with the behavior of re-buying clothes from the stalls and the behavior of re-buying clothes from the stalls at Khao San Road.

        The results showed that attitudes towards the marketing mix and each aspect include; product, price, location and physical characteristics, are correlated with buying behavior from stalls on Khao San Road. As for the salesperson, it was related to the behavior of buying clothes from the stalls on Khao San Road with a low level of correlation in the same direction.  Motivation for buying clothes, the rationale was related to the behavior of buying clothes from the stalls on Khao San Road; in terms of purchase frequency, purchase value, with a relationship in the same direction at a low level. Clothing purchase behavior; purchase frequency; in terms of purchase value, purchase amount, are correlated with the behavior of repeat buying clothes from stalls at Khao San Road of Thai consumers in Bangkok. In terms of buying clothes at Khao San Road in the future, it was found with a low level of correlation in the same direction and moderate, respectively.

Read more

Digital Library >> https://bit.ly/3tRw6mD

Thai Digital Collection (TDC) >> https://bit.ly/371IdVb

*Access from outside university via VPN only Click >> https://vpn.ssru.ac.th/

Title: Factors related to Thai consumers' behavior in buying clothes from street vendors on Khoasan road in Bangkok

Creator: ภคพล กาญจนลักษณ์

Classification: ว.พ 658.834072 ภ114ป