Home > News > New monthly book > Cultural Tourism Development Strategy in Yaowarat Area, Case Study: Vegetarian Festival
Cultural Tourism Development Strategy in Yaowarat Area, Case Study: Vegetarian Festival

ผู้ดูแลเว็บ admin
2021-10-12 14:43:54

        Research on “Cultural Tourism Development Strategy in Yaowarat Area, Case Study: Vegetarian Festival”. The researcher collected data from tourists visiting Yaowarat. It was found that those who came to visit were those who had already been to Yaowarat and most of them come to buy food and consumer products the most. Followed by Vegetarian Festival, Chinese New Year Festival, and other festivals respectively. Almost half commented that interest in the vegetarian festival is interesting as usual.

        Most of the visitors to the fair were most impressed with the tradition. Followed by ready-to-eat food, consumer products, places, and entertainment activities, respectively. Most of the opinion that the event was interesting and expected to visit again. As for the pride in being local, almost all of them felt proud and are interested in cultural tourism. Visitors to the fair are interested in knowing more about the culture and traditions. As for the interest in cultural tourism and traditions, they were more interested than before they came to see the event.

        Researcher suggested that the organizers should focus on creating the most impressive aspect of entertainment activities. Because entertainment activities are the only factor that can positively affect the objectives of the organizers in every aspect. The next factor that should be paid attention to the place, traditional activities, and food. As for the factors in consumer products, it does not affect the objectives of the organizer in any way. Therefore, the organizers should pay the least attention to this factor.


Read more

Thai Digital Collection (TDC) >> https://bit.ly/2YArvIC

***Access from outside university via VPN only Click>>> https://vpn.ssru.ac.th/


Title: Cultural Tourism Development Strategy in Yaowarat Area, Case Study: Vegetarian Festival

Creator: สมศักดิ์ คล้ายสังข์

Classification: ว.จ 353.77072 ส282ร

Reserved hard copy >>> https://bit.ly/3yPoK3h