The research that were to study an influential factor in decision for buying a car after the end of government’s project of the first car in Bangkok, and to study a behavior of buying a car after the end of government’s project of the first car in Bangkok. The samples for this study were 400 respondents in Bangkok. The survey questionnaires were utilized in gathering the data. Descriptive statistics such as percentage, mean, standard deviation is used to analyze the data. The results of the study found that: The most respondents are male (53.0%), female (47.0%), ages 27-35, bachelor’s degree (58.0%), the private company, the average income of 20,000-30,000 per month, single, and a 3-4 membership in the family. The number of a 3-4 member. In the behavior of buying a car, the most respondents need to buy TOYOTA are 29.8%. The respondents need to buy HONDA are 27.0%. The respondents need to buy MG are 0.8% respectively. The respondents need the 1,400-1,800 C.C. size of car, the 600, 001-800,000 bath of prices.
The period of time in making decision to buy a car is more than one year and to buy themselves. The reason to buy a car needs to save the oil, and to need safety. The influential factor in decision for buying a car was found that the respondents give the importance in aspects of the product factor, the price, the channel of distribution, the marketing promotion. It is at high. The average was that the most factor is the product in using technology and beautiful design. The factor of channel of distribution is service center. The least average factors are price to be the suitable quality.
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Title: An influential factor in decision for buying a car after the end of government’s project of the first car in Bangkok
Creator: ชัชรินทน์ ศาสตร์เสริม และกิตติเวทย์ บุญโญปกรณ์
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Information and Illustration: Weerawan Srisawat