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Factors influencing the development of traditional grocery stores in Bangkok

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2021-12-17 15:49:37

        Research on factors influencing the development of traditional grocery stores in Bangkok, in terms of location, service quality, risk, purchase enjoyment, value for money, purchase satisfaction, and future purchase intentions. Explore the influence of location factors, service quality, risk, enjoyment to buy value for and purchase satisfaction on future purchase intentions of consumers in traditional grocery stores in Bangkok. As well as exploring factors influencing the development of traditional grocery stores in Bangkok.

         Quantitative research found that consumers of traditional grocery stores in Thonburi area Bangkok has a level of perception of risk factors, future purchase intention, and location at a high level. Perceive the factors of purchase satisfaction, purchase enjoyment, service quality, and value for money are average. In addition, factors such as location, service quality, risk, purchase enjoyment and value for money are influence on purchase and purchase satisfaction influences future purchase intentions. As for the qualitative research results show all variable conditions were consistent with the quantitative research results. It was also found that the location of the traditional grocery stores was convenient for travelling. It saves time, money and is a meeting place for people in the community.

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Title: Factors influencing the development of traditional grocery stores in Bangkok

Creator: ศุภรา เจริญภูมิ

Classification: ว.พ 658.041072 ศ715ป

Reserved for hard copy >>> https://bit.ly/3yPoK3h

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Photo: https://readthecloud.co/thai-grocery/