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Factors related to the past behavior to repurchase intention for MK sukiyaki restaurant of consumers in Bangkok

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2021-11-19 14:18:46

        Marketing research that researcher studied the factors related to the willingness of consumers to re-use the service at MK Sukiyaki restaurant in Bangkok. The research found most of the service users are female, aged 20–29 years, with a bachelor's degree or equivalent. Occupational employees of private companies, monthly income 10,001–15,000 baht and status is single.

        Consumers have a high level of overall motivation. The overall service marketing mix attitude was at a good level. Behavior of consumers, they were use the service on average about 5 times with an average cost of about 1,065 baht. Most of them use the service during 13.01-15.00 hrs. The people influencing to use the service is family, favorite menu is vegetable menu, and knows the information from friends, like to use the service during weekdays. In addition, consumers have the intention of using the service again, recommended or told other people. There is a 74 percent probability of returning to the service in the future.

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Title: Factors related to the past behavior to repurchase intention for MK sukiyaki restaurant of consumers in Bangkok

Creator: ภูวนาถ แสงสว่าง

Classification: ว.พ 658.834072 ภ688ป

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