Home > News > New monthly book > A book that tells the story of the history and evolution of travel behavior from ancient Rome to the present day. Tourism motivation studies include methods for measuring tourist motivation, the process of deciding on tourist destinations
A book that tells the story of the history and evolution of travel behavior from ancient Rome to the present day. Tourism motivation studies include methods for measuring tourist motivation, the process of deciding on tourist destinations

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2023-10-20 15:33:45









          
        
         
A book that tells the story of the history and evolution of travel behavior from ancient Rome to the present day. Tourism motivation studies include methods for measuring tourist motivation, the process of deciding on tourist destinations, the importance of image and methods for creating images for tourist destinations, understanding of testimonials and comparative studies of the values of tourists from different regions. Tourist classification and market segmentation using various criteria, including guidelines for creating satisfaction and measuring the level of tourist satisfaction, case studies from tourist behavior research that will be useful for marketers, tourist attraction managers, tour guides, bachelor's and master's degree students in tourism and hospitality management, and those interested in careers in tourism services. 




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