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ervice Marketing: Concepts and Strategies

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2023-09-22 16:07:18

 “Service Marketing: Concepts and Strategies” Books created by "Reader-centered" authors adopt a writing style that makes the book's material easy to understand. Suitable as a study book for students studying service marketing at the bachelor's and master's degrees in the Faculty of Commerce and Accountancy Faculty of Business Administration Faculty of Management Science or other related fields. It is also appropriate for entrepreneurs, executives, and professionals involved in service firms or various services, as it can provide you with a better understanding of excellent services and will help employees develop a "Service Mind" and provide services that impress clients. 

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