 | “Service Marketing:
Concepts and Strategies” Books
created by "Reader-centered"
authors adopt a writing style that makes
the book's material easy to
understand. Suitable as a study book for
students studying service marketing at
the bachelor's and master's
degrees in the Faculty of Commerce and
Accountancy Faculty of Business
Administration Faculty of Management
Science or other related fields. It is
also appropriate for entrepreneurs,
executives, and professionals involved
in service firms or various services, as
it can provide you with a better
understanding of excellent services and
will help employees develop a
"Service Mind" and provide
services that impress
clients. Read
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