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A comparative study of motivations of thai tourists and foreign tourists in participating volunteer tourism in Thailand: A case of

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2022-05-09 12:44:00

        Research that studies and analyzes the motivation of Thai tourists and western tourists to participate in volunteer tourism activities in Bangkok as well as analyze the similarities and differences of motives of two groups of tourists. Using Dann's theory of motivation is a conceptual framework to describe, including the use of interpretive paradigms and qualitative research methods as guidelines for conducting research. The results showed that motivation of Thai Tourists to Participate in Volunteer Tourism Activities. It consists of four motivations: the need for inner happiness. The need for new experiences The need of self-improvement. The need and being able to do volunteer activities that are of personal interest to them.

        For Western tourists, incentives for participating in volunteer tourism activities. It consists of seven motivations. : The need to help others, the need for new experiences, the need for self-development, the need for in-depth knowledge of Thai culture, the need to make new friends, the volunteering activity that interests them. Personal, and needs have the opportunity to travel in Bangkok and Thailand.

        The same motivation between the two groups of tourists was the desire for unique experiences, self-improvement, and being able to do volunteer activities that are of personal interest to them. The different motivations are : the need for inner happiness, the need to help others, the need to learn Thai culture in depth, the need to make new friends, and the desire to have the opportunity to travel in Thailand. The first motivation to be found only in Thai tourists only. The rest of the incentives were found only among western tourists.

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Title: A comparative study of motivations of thai tourists and foreign tourists in participating volunteer tourism in Thailand: A case of Bangkok

Creator: รวีวรรณ โปรยรุ่งโรจน์