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The book
“Souvenir Business Management for
the Tourism Industry” was created
due to the lack of literature related to
managing souvenir businesses in
Thailand. The author has compiled modern
academic books, research studies, and
case studies to provide those interested
in managing souvenir businesses for the
tourism industry with a learning
resource and an academic reference. The
book's key feature is its
application of business management
knowledge, integrating marketing
principles with the souvenir business,
summarizing and analyzing relevant
literature, and incorporating related
research from the author and other
scholars. Each chapter concludes with a
summary and questions to help readers
grasp key points and test their
understanding of the
content.… Read More
>> https://bit.ly/3WUKvvM |
Read more
e-book at https://elibrary-ssru.hibrary.me/
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