Marketing Mix and Buying Behavior of Pancosmetic Products of Consumers in Department Stores in Bangkok

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2021-12-28 13:10:13

A research study on purchasing behavior of Pancosmetic products classified by demographic characteristics and to find the relationship between marketing mix factors and purchasing behavior of Pan-cosmetic products. Research shows that consumers gender, education level and occupation, has no different in purchasing behaviors. There are different purchasing behaviors in terms of age, social status and income for purchasing costs, and the purchase frequency is different.

Research suggestion is that marketing promotion will help stimulate customers to know the variety of products, by notifying the information in the brochure about the product. There are advertisements through various media and staff are there to give advice to customers or product promotion activities. The distribution location should be comfortable in finding products, clean and tidy service should have good personality and human relations. Being friendly, speaking politely, serving customers equally.

The company must have a strong marketing strategy, from satisfaction and return of profit to customers from the sale of the product, it was found that giving gifts are popular with customer products should be sold in parallel with other services, which creates an impression of good quality and service. It also builds a good relationship with customers for a long time. The information that the company can use can be used as a model and a guideline for doing cosmetic business especially in the highly competitive service business, make a positive difference, create a competitive advantage with market competitors will affect the increase in product sales to be higher. That means an increase in gross domestic product which gives the country a good economic condition and growth able to compete with foreign countries.