This research aims to study the factors that influence the buying fertilizer consumer in Bangkok and to study the relationship between factors, demographic factors, the marketing mix that influence the buying organic fertilizers. This study is focus on consumers who choose to buy organic products in Bangkok and collecting data by distributing questionnaires to the sample group. The results showed that opinions on consumers' influence on purchasing organic fertilizers in Bangkok at the best level. Consumers will choose products that help protect the environment, fair prices, there are distribution channels or contact to order products that are easy and convenient, promotional activities, and provide document for use to consumers.

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Title: The studying of marketing mix factors which influence the organic fertilizer purchasing of consumers in Bangkok area

Creator: อนุช นามภิญโญ

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Information and Illustration: Weerawan Srisawat