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Factors Influencing Chinese Tourists in Thailand Towards UsingThailand’s Restaurant Recommendation Applications

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2021-08-19 15:58:10

Zhang QU. (2020, July-December), Factors Influencing Chinese Tourists in Thailand Towards                                  UsingThailand’s Restaurant Recommendation Applications : Journal of Academic Information and              Technology. 1 (2) : 73-86
        Language has a positive effect on Chinese tourists' satisfaction in using the restaurant recommendation application. This is because not all Thai restaurant recommendation apps have Chinese functions and there are no restaurant reviews. written in chinese causing language problems and cannot access the services of the restaurant recommendation application Or can't get enough information, online media should add more Chinese and should create an Application Program in Chinese for Chinese tourists to travel in Thailand by themselves more conveniently.
Brand Familiarity Affects the satisfaction of using the restaurant recommendation application of Chinese tourists. This is because they are not familiar with the Thai application for restaurant recommendations. Maybe because I don't know and don't remember the name of the Thai application for restaurant recommendations.

        Other User Reviews Affects the satisfaction of using a Thai application for restaurant recommendations of Chinese tourists. Because the review recommends the experience of using the Thai application for restaurant recommendations. can enable them to make informed decisions about the application And because the application usage reviews are very different. Each person's expectations for the application will vary. When each review reader tried it. The satisfaction with the use of each person is different.
        Satisfaction affects the behavior of choosing a restaurant recommendation application of Chinese tourists. Most of them are very satisfied with the service. Intend to continue using it and would be happy to recommend this service. continue to others Psychological benefits, comfort and enjoyment It plays an important role in creating customer satisfaction and deciding whether to use or reject the product. If the user is comfortable Enjoyment and good feeling of use. So welcome to use the mobile food ordering application in the future.