Patsinee Sansomedang,Nunthara Thularate and Piyapat Vimolsophonkitti. (2021, September-                            December), The Identity Of The Café’ Hopping In THailand Through Social Media : Journal of                        Graduate  Studies Valaya Alongkron Rajabhat University 15 (3) : 259-271

        Summary of research results The  identity  of  the  café  hopping  in  Thailand  which  is  presented through  social media is communicative and interaction phenomena. It arises from the use of the power of possession of resources they have, including photos, social media area, time, social capital, and information about cafes and drinks, led to the identity reconstruction of both personal identity and group identity and presented them through social media. Personal identity is created  in  different  ways  and  then  presented  through  narratives  with  texts  and  photos through social media. They use the social media area to meet their own needs, also change and negotiate identity following  the popularity of society at a time. However, despite the difference in personal identity, individuals are also connected by the way of thinking about consumerism.  It  constructs  the  group  identity  of  café  hopping  that  is  presented  through social media,  which  is a group  that usually has coffee  drinking  activities  in favorite  coffee shops to fulfill their happiness and satisfaction. Coffee drinking activities that are presented through  social  media  are  rituals  that  have  been  created  and  reproduced  into  a  group identity.  It  can  identify  the  tastes  of  the  café  hopping  group,  and  also  classify  the  café hopping group from the general public through daily consumption.