Pantone Matching System (PMS) is a print color system standard that is used by printing presses all over the world. The Pantone company will determine the color and the code for that color to be used as a standard color in fashion, graphics, and design work.

        Pantone has announced its color of the year to guide design and product planning since 2000, and it has always received attention from designers and consumers in general.

        Pantone has chosen Viva Magenta, or PANTONE 18-1750, as its Color of the Year for 2023. It is defined as a color that has a balance of warm and cool tones, represents strength, courage, and fearlessness, and encourages optimism and happiness.

        Furthermore, the organic color palette, which represents a time of renewal, balance, and hope, such as Elfin Yellow, Golden Apricot, Lime Green, Deep Lake, and Scarlet Sage, is expected to be popular in 2023.

Story and illustrations: Ratchanok Thongkhaokham