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A book that
tells the story of the history and
evolution of travel behavior from
ancient Rome to the present day. Tourism
motivation studies include methods for
measuring tourist motivation, the
process of deciding on tourist
destinations, the importance of image
and methods for creating images for
tourist destinations, understanding of
testimonials and comparative studies of
the values of tourists from different
regions. Tourist classification and
market segmentation using various
criteria, including guidelines for
creating satisfaction and measuring the
level of tourist satisfaction, case
studies from tourist behavior research
that will be useful for marketers,
tourist attraction managers, tour
guides, bachelor's and master's
degree students in tourism and
hospitality management, and those
interested in careers in tourism
services. Read
More>> https://bit.ly/3PQ9SeC |
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